Self-reinforcing positive
circle because it provides benefits
for everyone in the export/import chain
Safe and secure because Sky Nordic Co. buys the goods and holds all responsibility from this point.
Easy because the company can trust Sky Nordic Co. to use its footing in Iraqi Kurdistan to build shortcuts into the process of obtaining registrations and certificates, which otherwise can be a challenge.
Commercially interesting because it is easy and fast to increase export volumes to Iraqi Kurdistan.
Strengthened brand because Sky Nordic Co. has a broad reach when marketing locally, while adhering to guidelines agreed upon with each company.
Easy because all agreements are entered into with Sky Nordic Co., which is a locally anchored business.
Commercially interesting because they don't have to grow a Danish market, and at the same time are offered high-quality products.
Easy because they gain direct access to Danish quality products.
Commercially interesting because Danish quality products are in high demand in Iraqi Kurdistan.
.
Security of supply because the import chain is well-established.
Enhanced quality of life because they view Denmark as a hallmark of quality (which generates loyalty that propagates into a self-reinforcing trade cycle as Sky Nordic Co. guarantees exclusive rights to product categories in Iraq to all Danish companies).